ascension talksSeason 1
We're looking for leaders in the B2B space to talk about AI, the future of sales, and the business journeys behind them.
Not every applicant is accepted. This podcast has been a lifetime goal of ours, and we want the right guest for each topic.
Either way, the interview is a great introduction: we'll hear about your business, how AI is changing it, and where it's headed.
Apply to be a guest →Episodes
The Offer Problem
Most outbound fails before the first email goes out. What makes an offer someone actually says yes to, and why so many B2B offers sound the same.
Go‑To‑Market, Actually
What a real go-to-market strategy looks like once you strip out the buzzwords: who you sell to, why now, and how you get in front of them.
Apply for this episode →Finding the Right People
Where good data comes from, why most of it is garbage, and how the best teams build lists that actually reply.
Apply for this episode →The Boring Work That Wins
Segmenting isn't exciting. It's also where most of the results come from. The unglamorous work behind campaigns that book calls.
Apply for this episode →The Weird Plays That Worked
The unconventional go-to-market moves nobody talks about, told by the people who tried them.
Apply for this episode →You Won't Believe This Reply
The wildest replies, deals and near-disasters from the inbox, and what each one taught us about selling.
Apply for this episode →Getting In Their Orbit
How to get on someone's radar before you ever ask for anything, and turn familiarity into a first conversation.
Apply for this episode →Sales in 2027
The AI shifts about to change sales, who's already using them, and what the job looks like next.
Apply for this episode →