They test four to six email vendors every quarter
Carbon Box Media wants calls with good ecommerce brands, the ones already spending real money on ads. Every agency wants those same brands, so their founders get pitched all day and ignore most of it.
Plenty of online stores are too small to hire an agency, so a big list can still fill a calendar with the wrong people. And most cold email vendors aren't very good, which you only find out after the emails go out.
“I usually hire about 4 to 6 email vendors every single quarter just to test who's good and who's not, because majority of them aren't very good.”
Email and phone, worked from the same graded list
Since May we've tested 36 different emails for them and retired 31. An offer we added in August booked 68 calls in September.
Every lead gets a grade first. Then we work the good ones by email and, since June, by phone too.
- Emails sent
- 809,522
- Positive replies
- 3,144
- Calls booked
- 448
- Qualified calls
- 107
$311,316 in pipeline
- Dials
- 32,538
- Conversations
- 480
- Calls booked
- 132
- Qualified calls
- 33
$73,398 in pipeline
Our AI answers replies on its own, in 24 minutes on average in September, and gets interested leads booked with a rep.
From 69 calls a month to 215
Their pipeline from qualified calls climbed from $48K in May to $159K in September.
May to September 2026
- Sales calls booked
- 580
- Pipeline from qualified calls
- $384,714
- Qualified calls
- 140
- Reps we booked calls for
- 7
“I think I'm going to have them up the emails for us in the upcoming months just because it's been nothing but quality and volume.”